Provides in-depth insights, practical examples, and best practices . Explores the real-world impl...

Examines influential factors such as the demographic, political, economic and technological chang...

Event Impact Assessment is the first text to develop professionalism for IA and evaluation in the...

Principles of Festival Management is a complete guide to developing and running a festival from i...

Now in its fourth edition, it presents a new and refreshing approach to the study of tourism, con...

A complete guide to using key managerial accounting techniques for planning, controlling and impr...

This text explores the nature of these industry sectors and how these impact on the strategic man...

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive ov...

Guides managers to a new perspective that sees hospitality and tourism as essential service busin...

An essential resource for any student undertaking a business management degree. An engaging and a...

A clear and insightful introduction to the world of business enterprise and the inner workings of...

This user-friendly text book provides an engaging introduction to digital marketing to help you u...