This collection provides a comprehensive examination of the growth of the Korean medi...

"e;Modern sports"e; were introduced to Asia in the late nineteenth century as an innovati...

This book is the first comprehensive study on history, culture, and business of football in Asia....

"e;Modern sports"e; were introduced to Asia in the late nineteenth century as an innovati...

This book is the first comprehensive study on history, culture, and business of football in Asia....

This book explores the transformation of cultural and national identity of global sports fans in ...

What does the 'Asian' mean in Asian sport celebrity? With a collection of nine essays on Asian sp...

What does the 'Asian' mean in Asian sport celebrity? With a collection of nine essays on Asian sp...

This book is the first comprehensive collection focusing on the hosting of sports mega-events wit...

This book explores the transformation of cultural and national identity of global spor...

This book explores the transformation of cultural and national identity of global spor...

This book is the first comprehensive collection focusing on the hosting of sports mega-events wit...