This book explores how traditional retailing operates in the new competitive environment of a com...

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociol...

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociol...

The field of psycholinguistics and the application of psycholinguistic theory to advertising and ...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer...

The field of psycholinguistics and the application of psycholinguistic theory to advertising and ...

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociol...

This book explores how traditional retailing operates in the new competitive environment of a com...

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding...

This book promises to be a contemporary classic. With contributions from leading scholars, includ...

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including h...