This book explores how traditional retailing operates in the new competitive environment of a com...

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociol...

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociol...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer...

The field of psycholinguistics and the application of psycholinguistic theory to advertising and ...

The field of psycholinguistics and the application of psycholinguistic theory to advertising and ...

This book promises to be a contemporary classic. With contributions from leading scholars, includ...

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociol...

This book explores how traditional retailing operates in the new competitive environment of a com...

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding...

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including h...