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    Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first...

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    Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind...

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    The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Jap...

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    Cracking the Generics Code unravels the mystery of the DNA for success in the international gener...

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    Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new a...

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