A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir ...

An easy-to-understand and easy-to-implement method for creating new ideas and new products This b...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

How do brand names differ from other names, and what goes into making a good name great and a bad...

How do brand names differ from other names, and what goes into making a good name great and a bad...

Differenzieren, positionieren, kommunizieren: In der vollständig überarbeiteten zweiten Auflage d...

Produktunterschiede sind heute schnell und leicht kopierbar; häufig sind die Unterschiede nur min...

How do brand names differ from other names, and what goes into making a good name great and a bad...

Innovation ist für moderne Unternehmen überlebenswichtig. In diesem Buch zeigen die Autoren dem L...