This new textbook introduces the importance of marketing to entrepreneurial firms. Walking the st...

Although the world''s poorest inhabited continent, Africa has recently shown signs of being a ...

Although the world''s poorest inhabited continent, Africa has recently shown signs of being a ...

This user-friendly textbook offers students an overview of each aspect of the marketing process, ...

Consider Africa-not with pre-established mindsets, unexamined assumptions, and bland generalizati...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organis...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organis...

This user-friendly textbook offers students an overview of each aspect of the marketing process, ...

Consider Africa-not with pre-established mindsets, unexamined assumptions, and bland generalizati...

In order to increase the economic opportunities available, enterprise development plays a crucial...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number ...

This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings...