Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tin...

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tin...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

Advances in Advertising Research are published by the European Advertising Academy (EAA). This vo...

This book addresses challenges and opportunities in research and management related to new advert...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

With insights from leading practitioners and exploration of the latest issues to affect consumers...