This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases ...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dear...

This casebook provides students and academics in business management and marketing with a collect...

This book helps students to develop a critical understanding of the service business scenarios an...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dear...

This casebook provides students and academics in business management and marketing with a collect...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dear...

This book helps students to develop a critical understanding of the service business scenarios an...

This casebook provides students and academics in business management and marketing with a collect...

This book helps students to develop a critical understanding of the service business scenarios an...