Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent c...

Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent c...

* Provides fresh perspective on consumer behaviour post pandemic and in the light of current issu...

Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new ...

Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new ...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...

Global Strategic Management in the Service Industry illustrates how strategic managers in service...

Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, rein...

Offers a fresh and comprehensive perspective on current and innovative topics related to consumer...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...