'Tell me what you eat, I''ll tell you who you are,' said Anthelme Brillat-Savarin. Today, 'You...

'Tell me what you eat, I''ll tell you who you are,' said Anthelme Brillat-Savarin. Today, 'You...

How is qualitative marketing and consumer research conducted today? - What is rigorous research...

The chapters in this volume have been selected from the best papers presented at the 8th Annual C...

Designed for students, scholars, and marketing research practitioners, this book is designed to t...

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held ...

This groundbreaking book examines the relationship between the development of the consumer soc...

This groundbreaking book examines the relationship between the development of the consumer soc...

The chapters in this volume are selected from the best papers presented at the 11th Annual Consum...

In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...

In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...

Using a set of case studies conducted in the United States, China, India, Nigeria, an...