Marketing and consumer research has traditionally conceptualized consumers as individuals- who...

How is qualitative marketing and consumer research conducted today? - What is rigorous research...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who...

Designed for students, scholars, and marketing research practitioners, this book is designed to t...

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and met...

In this landmark third edition, Netnography: The Essential Guide provides the ...

In this landmark third edition, Netnography: The Essential Guide provides the ...

This collection looks at the post network television industry s heady experiments with new forms ...

Netnography has become an essential tool for qualitative research in the dynamic, complex, and...

Netnography has become an essential tool for qualitative research in the dynamic, complex, and...

This textbook combines cutting-edge conceptual and critical thinking with practical advice for th...

This textbook combines cutting-edge conceptual and critical thinking with practical advice for th...