Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marke...

Expanding on the editors' award-winning article "e;Evolving to a New Dominant Logic for Marke...

In their 2004 article "e;Evolving to a new dominant logic for marketing,"e; Vargo and Lus...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo,&#...

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo,&#...

The authors discuss the connections between the ethical, economic, and entrepreneurial dime...

The authors discuss the connections between the ethical, economic, and entrepreneurial dimensions...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolu...

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and ma...

This special issue of the Review of Marketing Research is devoted to a better understanding of th...