Exploring social medias integration with modern society, this text empowers students as social me...

The Millennial Mindset introduces seven characteristics common to Millen...

From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a...

A Practical Guide to Ethics in Public Relations is brimming with case st...

Providing a practical and concise introduction to agency life, this text gives an insight into th...

Providing a practical and concise introduction to agency life, this text gives an insight into th...

This book illustrates the connection between theories of communication and the medium...

This book examines social media influencers as brand communicators. Each chapter represe...

With a focus on the tools needed for working in the PR industry, Public Relation...

With a focus on the tools needed for working in the PR industry, Public Relation...

Gen Z: The Superhero Generation is a must-read for parents, educators, and ...

A Practical and Concise Introduction to Agency LifeThe PR Agency Handbook guides students throu...