Worldwide, international communication, and in particular international - vertising have become c...

This handbook pursues an integrated communication approach. Drawing on the various fields of orga...

The goal of the book is to advance more systematic research in the fields of advertising and comm...

Geleitwort Diese Dissertation zum Kultunnarketing erscheint in der Reihe der Forschungsgruppe Kon...

This handbook pursues an integrated communication approach. Drawing on the various fields of orga...

This volume presents a wide selection of studies and works in the area of international communica...

Geleitwort Diese Dissertation zum Kultunnarketing erscheint in der Reihe der Forschungsgruppe Kon...

Research on advertising, branding and communication from an international perspective is essentia...

This handbook pursues an integrated communication approach. Drawing on the various fields of orga...