This book reviews, updates and enhances the basic concepts surrounding the academic theory and...

Corporate communications are now hugely important in the success of companies and organisations. ...

This book is readers who wish to develop their knowledge, insight, skills, and facility into inte...

How can a company effectively communicate its message to customers and prospects all over the wor...

This book reviews, updates and enhances the basic concepts surrounding the academic theory and...

This textbook is the first introductory primer on integrated marketing communications. It combine...

A one-stop desk reference for R&D engineers involved in communications engineering, this book wil...

This textbook is the first introductory primer on integrated marketing communications. It combine...

A one-stop Desk Reference, for R&D engineers involved in communications engineering; this is a bo...

This collection examines a key new development in the contemporary marketing landscape, the relat...

This collection examines a key new development in the contemporary marketing landscape, the relat...

Investigations into the cultural significance of that most familiar and charismatic group of anim...