A 2019 Axiom Business Award winner. InThe Customer Centricity Playbook , Wharton Scho...

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about ...

A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, u...

As a leader in your organization, you will be very familiar with your organization's key financia...

Available for the First Time-Three Books in One!The Customer Centricity Ebook Collection is a mus...

A 2019 Axiom Business Award winner. InThe Customer Centricity Playbook, Wharton School professo...

A 2019 Axiom Business Award winner. InThe Customer Centricity Playbook, Wharton School professo...

A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some...

'A customer-base audit is a systematic review of the buying behavior of a firm's customers using ...

'A customer-base audit is a systematic review of the buying behavior of a firm's customers using ...