Corporate Brand Design offers a unique and comprehensive exploration of the relationship between ...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

This book provides students and academics with a comprehensive analysis of the theory and practic...

This book provides students and academics with a comprehensive analysis of the theory and practic...

The authors of this book delve into the rapidly developing field of dual marketing, investigating...

The authors of this book delve into the rapidly developing field of dual marketing, investigating...

A sustainable brand should integrate environmental, social, economic and issues into its business...

A sustainable brand should integrate environmental, social, economic and issues into its business...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between ...