Ce manuel a pour vocation d’offrir aux lecteurs une vue précise du marketing ...

This concise reference serves as a companion to traditional research texts by focusing on such es...

Marketing is about placing a new product or service into the market. Projects are about delive...

This book presents a set of tools that will aid in deciding whether a project should go ahead,...

This book presents a set of tools that will aid in deciding whether a project should go ahead,...

Marketing is about placing a new product or service into the market. Projects are about delive...

This book can be integrated in any marketing course or serve as a reference for a standalone cour...

This concise reference serves as a companion to traditional research texts by focusing on such...

This book presents a set of tools that will aid in deciding whether a project should go ahead, be...

Marketing is about placing a new product or service into the market. Projects are about delive...

Le personnage principal du livre, David A. Derlozki, démontre que l''intransigeance qui caractéri...