his book brings together cutting-edge research by leading African communication and media theoris...

Technology and media are now integrated in various facets of society, including social and econom...

This contributed volume explores theories of media and communication and focuses on providing Afr...

Advertising is at the heart of any business success. Successful advertising is all about building...

This book expounds on the role celebrity advertising performs in promoting brand loyalty and Chi ...

Technology and media are now integrated in various facets of society, including social and econom...

In today's culture, media outlets have as much influence on the general public as ever. Migration...

This contributed volume explores theories of media and communication and focuse...

This contributed volume explores theories of media and communication and focuse...

This book is a compendium of rigorous and original research, exploring the use of media system...