Experiential marketingor memorable customer experiencesis proving a popular tool amongst busi...

This popular textbook introduces students to contemporary brand management and innovation with...

Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which prov...

Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which prov...

Presenting the basics of brand management, the second edition provides both a theoretical...

Presenting the basics of brand management, the second edition provides both a theoretical...

Presenting the basics of brand management, the second edition provides both a theoretical...

This popular textbook introduces students to contemporary brand management and innovation with a ...

This popular textbook introduces students to contemporary brand management and innovation with...

Explore the controversies and debates, leading thinkers and enduring challenges in brand manageme...

Explore the controversies and debates, leading thinkers and enduring challenges in brand manageme...

This popular textbook introduces students to contemporary brand management and innovation with a ...