In today's highly competitive and global economy, understanding tourist behavior is imperative to...

As in other fields of research, the behaviour of consumers has also received a great deal of atte...

This volume provides original insight into the operational opportunities, challenges and constrai...

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team ...

Compiled from research papers presented at the 2nd Interdisciplinary Tourism Research Conference,...

The authors propose that complexity theory holds great promise in improving understanding of gues...

The volume advances theory on hospitality meanings from both conscious and unconscious processing...

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches...

The subject of sustainability has become central to the discussion of how to succeed in the stabl...

The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches...

In today's highly competitive and global economy, understanding tourist behavior is imperative to...

Destination marketing is more challenging than other goods and services. The basis of competit...