Mit einem Geleitwort von Prof. Dr. Ralf Terlutter

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This volume is a compilation of research presented at the 19th International Conference in Advert...

This book provides insights into modern advertising's evolving landscape, revealing how digital i...

Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu ...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This book provides insights into the inspiring and multifaceted field of advertising research, wh...

This volume is a compilation of research presented at the 19th International Conference in Advert...

This volume is a compilation of research presented at the 21st International Conference in Adv...

This volume is a compilation of research presented at the 19th International Conference in Advert...