Website security made easy. This book covers the most common ways websites get hacked and how ...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is t...

At the top of a company, sales do not matter, profits do not matter, even return on investment is...

At last marketing managers and business executives concerned with profitability and sustained gro...

"e;This book is crammed with distilled, practical wisdom for key account managers and their d...

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a ...

"e;This book is crammed with distilled, practical wisdom for key account managers and their d...

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...

Marketing Planning for Services is the answer to the challenge of creating marketing plans that p...

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mappin...