Social marketing has become an indispensable tool for all types of organizations worldwide. This ...

This textbook uses a case study approach to present a variety of cause-related marketing campaign...

This book discusses how various social marketing campaigns have taken up and had an impact on imp...

This book presents high-quality cases on the actions carried out by companies to minimize the soc...

This book presents high-quality cases on different social marketing campaigns that have been deve...

Social marketing has become an indispensable tool for all types of organizations worldwide. This ...

This textbook uses a case study approach to present a variety of cause-related marketing campaign...

This book discusses how various social marketing campaigns have taken up and had an impact on ...

This textbook uses a case study approach to present a variety of cause-related marketing campaign...

This book presents high-quality cases on different social marketing campaigns that have been deve...

This book presents high-quality cases on the actions carried out by companies to minimize the ...

This book presents high-quality cases on the actions carried out by companies to minimize the ...