Social marketing is receiving unprecedented focus and support from government, the private sector...

Taking a holistic and international perspective, this book critically examines the ethical challe...

Marketing, while essential to organisational success, is arguably one of the most controversial a...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

This book presents a series of empirically based case studies conducted by social change scholars...

The Maverick Collection and the Spanish Scandals Collection from Mills & BoonIncluding the titles...

Marketing communication is a dynamic industry, which continues to change and adapt to new technol...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

Marketing communication is a dynamic industry, which continues to change and adapt to new technol...