This book showcases papers presented at the annual Advertising and Consumer Psychology Conference...

Be prepared for the future of international marketing! The future of your business depends on you...

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference...

Be prepared for the future of international marketing! The future of your business depends on you...

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subj...

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the un...

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subj...

Sports marketing is one of the fastest growing areas of marketing communication. This book advanc...

With chapters written by experts in their field, this volume advances the understanding of theory...

With chapters written by experts in their field, this volume advances the understanding of theory...

Sports marketing is one of the fastest growing areas of marketing communication. This book advanc...

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the un...