This book focuses on principles and practices in digital wine marketing. By providing a global...
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is c...
A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a season...
Social media and ecommerce has an enormous impact in today's wine industry, particularly among th...
The current US and global wine markets are practically unrecognizable from when the second editio...
The current US and global wine markets are practically unrecognizable from when the second editio...
How can a small winery possibly compete with the marketing of massive wine companies? How can it ...
Written by successful and respected industry professionals, How to Launch Your Wine Career gives ...
- Blue-chip author team