This volume addresses the transformative power of tourism social media and offers novel theoretic...

Academic studies have predominantly treated destination branding as a marketing phenomenon that h...

Sixty years after its birth, contemporary tourism is at crossroads. It has grown to become a key ...

The movement of Asian citizens across continents now occurs on an unprecedented scale, with a sur...

This volume presents the latest perspectives and practices on quality services and experiences in...

This volume presents the latest perspectives and practices on quality services and experiences in...

Academic studies have predominantly treated destination branding as a marketing phenomenon that h...

The movement of Asian citizens across continents now occurs on an unprecedented scale. What are t...

This book offers conceptual discourse, empirical evidence, application of existing and emerging t...