Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime val...

Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime val...

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty...

Customer Loyalty Isn't Enough Grow Your Share of WalletThe Wallet Allocation Rule is a revoluti...

Customer Loyalty Isn't Enough Grow Your Share of WalletThe Wallet Allocation Rule is a revoluti...

Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime val...

Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime val...

Discover approaches to make customer relationship marketing more effective Profit Maximization Th...

Discover approaches to make customer relationship marketing more effective Profit Maximization Th...

Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime val...

Customer Loyalty Isn't Enough--Grow Your Share of Wallet The Wallet Allocation Rule is a ...

Praise for LOYALTY MYTHS 'Keiningham et al. have fired a full broadside at the 'manageria...