Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

This book provides simple explanations of advertising media sources and calculations along with r...

This book provides simple explanations of advertising media sources and calculations along with r...

This Second Edition remains the only book to discuss both theory and application of qualitative r...

TheSecond Edition remains the only book to discuss both theory and application of qualitat...

Presenting a range of perspectives on advertising in a global society, this Second Edition of Con...

A student focused exploration of economic, political, social, and ethical perspectives on adverti...

This book will help small business owners and marketers feel comfortable using social media to pr...

This edited collection presents cutting edge research into the topic of green messages and subseq...

This edited collection presents cutting edge research into the topic of green messages and subseq...

Advertising Management in a Digital Environment: Text and Cases blends the latest met...