Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely wi...

Benjamín Labatuts neuer Roman über John von Neumann, einen der genialsten und wegweisensten De...

Manuel de reference internationale pour les etudiants et les professionnels, MARKETING MANAGEMENT...

'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject ...

For graduate and undergraduate courses in marketing management.A Succinct Guide to 21st Centu...

For graduate and undergraduate courses in marketing management.  A Suc...

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Mark...

With contributions from popular Bible teachers, including Tim Keller, Kevin DeYoung, John Piper, ...

The full text downloaded to your computer With eBooks you can: search for key concepts, words a...

For courses in brand management. Create profitable brand strategies by building, measuring, and...

This book focuses on the practical implementation of evidence-based strategies that are suppor...