Essentials of Marketing Research takes an applied approach to the fundamentals of marketin...

The Concise Dictionary of Insurance Terms is a reference book for insurance professionals, consum...

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account ...

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference...

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference...

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account ...

The purpose of the book is to provide insurance practitioners, consumers, and students with defin...

The purpose of the book is to provide insurance practitioners, consumers, and students with defin...

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account ...

This exciting new text offers a hands-on, applied approach to developing the fundamental data ana...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved...