This book presents the latest research and recent studies in the field of national brand and priv...

This book presents the latest research on national brand and private label marketing, in the form...

This book presents the latest research on national brand and private label marketing - a collecti...

This book presents latest findings on brand marketing in retail. In times of economic downturn a ...

This book presents the latest research on national brand and private label marketing - in a colle...

The 2019 International Conference on National Brand & Private Label Marketing is a unique academi...

Olive oil is an important component in the food system in most European markets. Moreover, its co...

This proceedings volume highlights the latest research presented at the 7th International Confere...

This proceedings volume highlights the latest research presented at the 8th International Confere...

This proceedings volume highlights the latest research presented at the 9th International Confere...

The 2023 International Conference on National Brand & Private Label Marketing is a unique academi...