Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual...

The starting point in learning marketing analytics is to understand the marketing problem.The s...

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

Now in its second edition, this edited book presents recent progress and techniques in partial le...

The second edition of Sales Force Management prepares students for professional success in the fi...