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  1. Taschenbuch
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    Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

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  3. Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
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    This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...

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  4. Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
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    This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual...

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  5. Essentials of Marketing Analytics ISE
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    The starting point in learning marketing analytics is to understand the marketing problem.The s...

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  6. Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
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    Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

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  7. Essentials of Marketing Research ISE
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    Essentials of Marketing Research uses an application-oriented approach to equip students with too...

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  8. Advanced Issues in Partial Least Squares Structural Equation Modeling
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    The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

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  9. Advanced Issues in Partial Least Squares Structural Equation Modeling
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    The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

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  10. Partial Least Squares Path Modeling
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    Now in its second edition, this edited book presents recent progress and techniques in partial le...

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  12. Sales Force Management
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    The second edition of Sales Force Management prepares students for professional success in the fi...

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