This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...
This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual...
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...
The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...
Now in its second edition, this edited book presents recent progress and techniques in partial le...
The second edition of Sales Force Management prepares students for professional success in the fi...
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach fo...