A volume of enlightening essays on how TV shows, movies, and music can change hearts and minds. &...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think ab...

'Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the b...

Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the bu...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to des...

This classic article shows how to make mass customization and efficient and personal marketing wo...

The core economic model of how retailers earn revenue has broken down. InReengineering R...

This book is addressed to "e;lovers of paradoxes"e; and we have done our utmost to assemb...

J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experien...

Since the release of Doug Stephens first book, The Retail Revival, change in the global retail se...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO,...

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science...