Business Informatics informs the readers about the various aspects of the business and the branch...

Service Operations Management gives an introduction to service operations management and also tal...

Marketing Automation gives the readers an introduction of marketing automation, the tools for the...

International Business Strategy in Emerging Markets is a book that talks about the various kinds ...

The book 'Customer Service in Business: Keeping your customers close and loyal' takes the readers...

Business Management in an Uncertain World: An Introductory Text for Executives is a book that inf...

Business communication examines various aspects of communicationin business including an extensiv...

This volume discusses the models, definitions, and foundations of leadership in business organiza...

This book sheds light on various key terms or jargans that have been used for marketing and adver...