MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life throu...

Increasingly, managers must make decisions based on almost unlimited information. How can they na...

TheThird Edition ofA Primer on Partial Least Squares Structural Equation...

With applications using SmartPLS —the primary software used in partial least squares structural e...

TheSecond Edition ofAdvanced Issues in Partial Least Squares Structu...

Written with those with limited mathematical and statistical knowledge in mind, this concise a...

With applications using SmartPLS —the primary software used in partial least squares structural e...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

TheThird Edition ofA Primer on Partial Least Squares Structural Equation...

Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...

Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...