`If you want a clear, well written and authoritative introduction to the ideas and concepts that ...
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...
We all understand the basic principles underpinning marketing activity: to identify unfulfilled n...
When you think of marketing you may think of the adverts that pop up at the side of your screen o...
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing ...
Are you looking for a great idea or some inspiration to make your marketing more effective and cu...
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...
We all understand the basic principles underpinning marketing activity: to identify unfulfilled n...
This is the book marketing students have been waiting for. Packed full of lively debate and funny...
The Sage Course Companion on Marketing is an accessible introduction to the subject tha...
Are you looking for a great idea or some inspiration to make your PR and promotions more effectiv...
Are you looking for a great idea or some inspiration to make your business more effective and cut...