Explore the increased need for marketing within the political arenaCurrent Issues in P...

There is increasing awareness of growing similarities in political marketing practices around the...

Explore the increased need for marketing within the political arenaCurrent Issues in P...

With the Obama campaign universally acknowledged as the most successfully marketed presidential c...

With the Obama campaign universally acknowledged as the most successfully marketed presidential c...

There is increasing awareness of growing similarities in political marketing practices around the...

There is increasing awareness of growing similarities in political marketing practices around the...

Political Marketing in the United States explores how politicians and parties utilize marketin...

Political Marketing in the United States explores how politicians and parties utilize marketin...

This book reveals the market research, strategy, branding and communication behind the unpredicta...

Substantially revised throughout, the third edition of Political Marketing continues to offer stu...

Substantially revised throughout, the third edition of Political Marketing continues to offer stu...