The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real ...

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

As retailers have become more powerful and global, they have increasingly focused on their o...

As in many other sectors, in agribusiness major changes aretaking place. On the demand side, co...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shar...

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat...

THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present da...

Steenkamp introduces the global brand value chain and explains how brand equity factors into s...

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present da...

As in many other sectors, in agribusiness major changes aretaking place. On the demand side, co...

As in many other sectors, in agribusiness major changes aretaking place. On the demand side, co...