Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

How do brand names differ from other names, and what goes into making a good name great and a bad...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...