Concepts are critical for the development and marketing of products and services. They constitute...

The authors skillfully present different approaches to the same problem and even different ways t...

During the past thirty years, companies have recognized the consumer as the key driver for busine...

Packaging Research in Food Product Design and Development is the first book to comprehensively ad...

During the past thirty years, companies have recognized the consumer as the key driver for busine...

There are luxuries that most of us will never be able to afford in a lifetime, but just off the s...

Today''s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore,...

Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

Women have an affinity with the brand of perfume they wear. People often hold strong emotional co...

Women have an affinity with the brand of perfume they wear. People often hold strong emotional co...

This book extends the analysis of perception of food qualities to the area of multivariate method...