Gathering cases from around the world, this book reviews best practices in marketing and their im...
This book proposes a reading of John Milton's epic Paradise Lost in relation to four novels by th...
This volume discusses the importance of adopting entrepreneurial and innovation practices in the ...
This book presents a multidimensional approach by providing a state of the art on EIS ecosystems,...
Diploma Thesis from the year 2004 in the subject Communications - Intercultural Communication, gr...
This book provides comprehensive coverage of neural networks, their evolution, their structure, t...
Social marketing has become an indispensable tool for all types of organizations worldwide. This ...
This textbook uses a case study approach to present a variety of cause-related marketing campaign...