Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Fo...
The Long Interview provides a systematic guide to the theory and methods of the long qu...
Cultural anthropologist and thought leader Grant McCracken proposes a radical solution for our ti...
Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of do...
The Long Interview provides a systematic guide to the theory and methods of the long qualitative ...
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at...
Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, ...
Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening fora...
A fresh look at today's 'new' consumer marketplace from marketing guru Grant McCracken
Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of do...