Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Fo...

The Long Interview provides a systematic guide to the theory and methods of the long qu...

Cultural anthropologist and thought leader Grant McCracken proposes a radical solution for our ti...

Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of do...

The Long Interview provides a systematic guide to the theory and methods of the long qualitative ...

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at...

Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening fora...

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, ...

A fresh look at today's 'new' consumer marketplace from marketing guru Grant McCracken

Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of do...