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  5. Salience of Marketing Stimuli
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    In consumer and social psychology, salience has beengenerally treated as an attribute of a stim...

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    This book counteracts the claim that luxury and sustainability are conflicting concepts, and cont...

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    This book presents five related studies, each dealing with the issue of the motivations behind et...

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    This book presents five related studies, each dealing with the issue of the motivations behind et...

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    This book focuses on the relevance of non-fungible token-based products in the current hyper-digi...

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  10. Godfather Marketing
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    In a landscape marked by uncertainties stemming from global instability, societal fragmentation, ...

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  11. Sustainable Luxury Brands
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    This book counteracts the claim that luxury and sustainability are conflicting concepts, and c...

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    This book counteracts the claim that luxury and sustainability are conflicting concepts, and c...

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