This book enables students to grasp the holistic enterprise of social media as it pertains to soc...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and pra...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and pra...

The rapid professionalization of marketing in the sport industry has helped vault the business of...

The rapid professionalization of marketing in the sport industry has helped vault the business of...

This book takes a close look at social media in sport and considers its significance for sport bu...

This concise, practical book examines the significance of social media for the sport industry, ex...

This concise, practical book examines the significance of social media for the sport industry, ex...

This book takes a close look at social media in sport and considers its significance for sport bu...

The global gaming market, due to numerous technological advancements in social media networking a...

'This book explores the implications of eSports and its future. It also examines topics ranging f...

This book enables students to grasp the holistic enterprise of social media as it pertains to soc...