The second annual volume of the International Place Branding Yearbook; this collection looks at t...

Frameworks for Market Strategy helps students understand how to develop and implement a market st...

Frameworks for Market Strategy helps students understand how to develop and implement a market st...

Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both Ea...

This book explores the paradox of the hospitality industry: customers demand not only personal an...

This book addresses the complex question of combining preservation and consumption of heritage re...

Heritage tourism is tied to myth making and stories; creative content that can be shared, stored,...

The second annual volume of the International Place Branding Yearbook; this collection looks at t...

Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both Ea...

This book explores the paradox of the hospitality industry: customers demand not only personal an...