Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation model...

Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation model...

Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practic...

Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practic...

The Internet has developed into a new distribution channel and online transactions are rapidly in...

Organizations today are becoming customer oriented due to increased competition. The goal of serv...

A crude distillation unit (CDU) is central to an oil refinery. Refiners face numerous challenges ...

Service quality is a critical component of customer perceptions about the service. Customers perc...

Business Process modeling enables an organization to manage their business operations in an effec...

Ten chapters discuss key aspects of advanced PLS analysis and its practical applications, coverin...