This book provides an introduction to covering crises, considering practice issues and providing ...

This book provides an introduction to covering crises, considering practice issues and providing ...

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on t...

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the ...

Building brands through integrated marketing is an approach being used by all top-level marketing...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotion...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotion...

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on t...

Building brands through integrated marketing is an approach being used by all top-level marketing...

Digital Advertising offers a detailed and current overview of the field that draws on current res...

Digital Advertising offers a detailed and current overview of the field that draws on current res...

Advertising Theory provides detailed and current explorations of key theories in the ...